Breville
Breville Radio Pty Ltd., 67 Missenden Rd. Camperdown, Sydney
Breville was founded by Bill O'Brien, a radio salesman and Harry Norville, an engineer in 1932. The name Breville is a derivative from the names O'Brien and Norville.
Breville's famous catch cry was "Eventually---why not now?"
During World War II, Breville manufactured mine detectors. After the war, they returned to radio manufacturing.
In 1951, Melbourne firm A. W. Jackson Pty, Ltd, manufacturers of "Precedent" & "Democrat" radios made an appearance in Sydney. By 1953, A. W. Jackson had taken over the radio manufacturing division of Breville.
In July 1955, A.W. Jackson was in turn taken over by, and subsequently became a subsidiary company of, Radio Corporation (E.I.L./Astor).
A.W. Jackson continued to manufacture at the Missenden Rd factory Breville branded radiograms, and after 1956, television sets.
Until 1959 Breville branded sets were rebadged Precedent models.
After the take over of the radio division by A.W. Jackson Breville's focus then turned to small appliances.
The appliance division still exists and sells kitchen appliances such as toasters. However, there have been a number of takeovers and overtures by Sunbeam.
| Breville 903 1950 |  |
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